Integrated
Execution
Growth
antonio arias consulting
- Client: Salaban CMC Corp
- Date: April 2018
- Industries: Bakery,food service,retail food
Consulting Services & Strategic Deliverables
Development direction & business development
Strategic planning for local market penetration, operational workflows, and long-term growth forecasting.
Branding
Adapting the national corporate identity to resonate with the local market while strictly adhering to franchise brand guidelines.
Graphic & Digital Design
Creation of comprehensive visual assets, including localized digital marketing materials, social media graphics, in-store signage, and promotional collateral.
First Store Startup & Management
Hands-on oversight of the initial rollout, including vendor coordination, operational setup, staff management structures, and grand opening logistics.
Web Development & E-Commerce
Designing and developing a localized, high-performing website equipped with a fully integrated online menu and seamless direct ordering capabilities to drive both foot traffic and digital sales.
Food Delivery Integration
Setting up, optimizing, and managing the store’s presence across major food delivery apps to expand local reach and streamline off-premise orders.
Simplicity, elegance, innovation!
The macarons and patisseries are made in Sarasota, Florida, by 15 artisans including two French chefs-pâtissiers. Nearly 15,000 macarons are produced every day, and sent by refrigerated truck to the different franchises across the country.
A total of 20 flavors of macaron are available, including chocolate, vanilla, coconut, Sicilian pistachio, blackcurrant, Earl Grey, gingerbread, lavender, raspberry and lime, dark chocolate and passionfruit. In an atmosphere reminiscent of a modern boudoir the husband-and-wife team sell a little slice of French art de vivre.
your project into a success story.